Fake Chat Ad

Pick this when the brief wants to simulate a word-of-mouth recommendation or product discovery told entirely through a fake text/DM conversation on a phone screen.

Discover · Wavemaker catalog

When to use it

  • Pick this when the brief wants to simulate a word-of-mouth recommendation or product discovery told entirely through a fake text/DM conversation on a phone screen.

What you provide

  • Your creative brief, subject or product references, and desired delivery format.

What you get

  • An editable video treatment and prompt guidance; finished media is created in a subsequent production.

Creative guidance

  • The entire ad lives inside a simulated messaging thread. Two 'friends' text each other and the conversation does all the selling — product discovery, social proof, emotional reaction, and CTA unfold bubble by bubble. No presenter, no voiceover. The chat UI IS the camera. Emoji carry the emotion. The brand appears as a recommendation between real people, making the pitch feel like a tip from a friend rather than an ad. Ends with a clean brand card.
  • Dark smartphone screen UI fills the frame. Chat bubbles appear sequentially against a clean messaging interface. Warm brand accent color on CTA card. Studio-lit, shadowless, screen-forward.
  • To brief this format: (1) Define the two 'friends' and their relationship to the product occasion (e.g. holiday gift-giver + curious friend). (2) Write the conversation arc: opening question → product reveal → emotional reaction → key product features as natural texts → CTA/link. (3) Specify the platform UI aesthetic (iMessage, WhatsApp, generic SMS). (4) Provide the brand name, product name, and the single strongest proof point or emotional hook. (5) Specify end-card copy: brand name, key claims (3 max), and CTA button text.

Setup and requirements

  • Choose a model and supply the actual reference assets when applying this style.

Things to know

  • Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
  • Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.

Download source · Learn how to reuse resources

Related resources