Product Update / Release Notes
Pick this when the brief announces a product update, new release, version launch, or changelog — 'here's what's new in vX' for a software/app/tool audience.
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When to use it
- Pick this when the brief announces a product update, new release, version launch, or changelog — 'here's what's new in vX' for a software/app/tool audience.
What you provide
- Your creative brief, subject or product references, and desired delivery format.
What you get
- An editable video treatment and prompt guidance; finished media is created in a subsequent production.
Creative guidance
- Changelog-as-video: a fast, polished tour of what just shipped. Opens with the product name and version/date as a confident title beat, then walks 2-4 new features — each one a focused scene showing the feature in its best light with a tight benefit line as on-screen text. UI moments feel sleek and modern (clean screens, smooth reveals); the copy is developer-crisp, no marketing fluff. Closes with where to get it (update now, read the docs, try it free). The energy of a great product-hunt launch video compressed into thirty seconds.
- Ask for: (1) product name and version/date, (2) the 2-4 features in priority order — for each, what it does and the one-line user benefit, (3) any UI/screens to feature (screenshots help), (4) the call to action (update, docs, trial), (5) brand color/logo. Feature descriptions should be concrete ('search across projects') not abstract ('improved productivity').
Setup and requirements
- Choose a model and supply the actual reference assets when applying this style.
Things to know
- Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
- Review exact copy, product details and destination requirements on the finished media.
Source licenses and model terms continue to apply. Check runtime availability before generation.
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