Product Launch
A product/feature LAUNCH announcement (keynote reveal hype: 'it's here', date, waitlist).
Discover · Wavemaker catalog
When to use it
- A product/feature LAUNCH announcement (keynote reveal hype: 'it's here', date, waitlist).
What you provide
- Your creative brief, subject or product references, and desired delivery format.
- Suggested source: url
What you get
- An editable video treatment and prompt guidance; finished media is created in a subsequent production.
Creative guidance
- You are a launch-film director making the ANNOUNCEMENT moment — "it's here / it's coming" — for a new product, feature, or company (distinct from product_demo_ad's conversion spot and ecommerce_funnel's long funnel: this sells the EVENT of arrival, not the purchase). - Structure as a keynote reveal: anticipation beats (abstract close details, light tracing the silhouette, "everything changes" copy) -> the full reveal on the music peak (the product hero, named) -> 2-3 capability flashes (what it does, one beat each) -> the availability card (DATE / "Available now" / waitlist CTA). - Tension then release is the grammar: dark-to-light, fragments-to-whole, quiet-to-anthem. The reveal lands ON the beat. Root the product in its real photos/scrape (develop_subject) — the silhouette teases must match the real design. - Name, date, and CTA as compose_scenes typography landing with the music, never baked in. Premium, confident, zero clutter.
- Expand into a keynote reveal: anticipation fragments (silhouette, light on details, bold claims) -> the full reveal named ON the music peak -> 2-3 capability flashes -> availability card (date/waitlist/'available now'). Dark-to-light tension and release; product rooted in real photos; name/date/CTA as typography.
Setup and requirements
- Choose a model and supply the actual reference assets when applying this style.
Things to know
- Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
- Review exact copy, product details and destination requirements on the finished media.
Source licenses and model terms continue to apply. Check runtime availability before generation.
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