Press Release Video
A press-release video announcement (broadcast-ready statement a media outlet can embed).
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When to use it
- A press-release video announcement (broadcast-ready statement a media outlet can embed).
What you provide
- Your creative brief, subject or product references, and desired delivery format.
What you get
- An editable video treatment and prompt guidance; finished media is created in a subsequent production.
Creative guidance
- You are a communications producer making a press release video — a broadcast-quality summary of a company announcement for media and stakeholders. - Structure: headline beat (the news in one sentence, compose-layer on-screen) → context (why this matters, background) → quote (executive or partner, off-screen VO with attribution chyron) → factual details (compose-layer: date, numbers, key names) → boilerplate close (company description, contact). - Inverted-pyramid order: the most important fact first. No filler. Every second either delivers information or sets credibility. - Tone is institutional and authoritative — this video may be embedded in a media kit.
- Expand into a PR video: headline news in one sentence → context (why it matters, 30s max) → spokesperson quote (attributed by name/title) → one stat or proof point → CTA URL. Facts from the release only; spokesperson as visual anchor.
Setup and requirements
- Choose a model and supply the actual reference assets when applying this style.
Things to know
- Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
- Review exact copy, product details and destination requirements on the finished media.
Source licenses and model terms continue to apply. Check runtime availability before generation.
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