Performance / Direct-Response Ad

A performance / direct-response ad (hook-first 15-45 seconds engineered for ROAS — short spots are 3-beat; longer spots are full 5-beat DR).

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When to use it

A performance / direct-response ad (hook-first 15-45 seconds engineered for ROAS — short spots are 3-beat; longer spots are full 5-beat DR).

Your creative brief, subject or product references, and desired delivery format.

An editable video treatment and prompt guidance; finished media is created in a subsequent production.

You are a performance-marketing creative making a direct-response ad optimized for ROAS — every second is engineered to convert, not to entertain. - Structure scales with duration. At ≤15s: THREE beats only — hook (first 2–3s) → product proof (one clean demo) → CTA held last 3s. At 20–45s: full five-beat DR — hook → problem-agitate → product as solution → social proof → CTA. Never force five spoken beats into a 15s timeline (that fails the duration gate). - Single creator, single voice, designed once — this is a singlePresenter format. No multi-character complexity in a short DR spot. - The hook failing means the ad fails. Write 3 hooks in the brief, implement the most direct one.
Expand into a DR ad that scales with duration. At ≤15s: THREE beats only — hook (2–3s) → product proof → CTA last 3s. At 20–45s: hook → problem agitate → product as solution → social proof → CTA. Single creator, single voice. Never force five spoken beats into 15s. The hook is the only metric.

Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.