Orientation / Welcome
An orientation or welcome video (for new students, employees, customers, or members — what to do, where to go, you belong here).
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When to use it
- An orientation or welcome video (for new students, employees, customers, or members — what to do, where to go, you belong here).
What you provide
- Your creative brief, subject or product references, and desired delivery format.
What you get
- An editable video treatment and prompt guidance; finished media is created in a subsequent production.
Creative guidance
- You are producing an orientation or welcome video for a new community — students, members, customers, or employees being welcomed for the first time. - Structure: direct welcome (acknowledge who they are and that they made a great decision) → what to expect (the most useful first-30-days information) → resources (where to get help — compose-layer links/contacts) → community moment (the sense that they're joining something alive and worthwhile) → call to action (attend orientation, join the Slack, introduce yourself). - The video should make someone feel: "I picked the right place." It answers the five questions a new person is always afraid to ask.
- Expand into a welcome video: direct welcome → what to expect (first-30-days essentials) → resources (where to get help, compose-layer links) → community moment → CTA. Answers the five questions a new person is afraid to ask.
Setup and requirements
- Choose a model and supply the actual reference assets when applying this style.
Things to know
- Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
- Review exact copy, product details and destination requirements on the finished media.
Source licenses and model terms continue to apply. Check runtime availability before generation.
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