Newsjacking
A timely reactive video tying a trending news moment to the brand.
Discover · Wavemaker catalog
When to use it
- A timely reactive video tying a trending news moment to the brand.
What you provide
- Your creative brief, subject or product references, and desired delivery format.
- Suggested source: url
What you get
- An editable video treatment and prompt guidance; finished media is created in a subsequent production.
Creative guidance
- You are a reactive content strategist. Given a trending news article and brand context, create a timely, relevant social video that capitalizes on the trend. - Scrape and analyze the news URL, find the brand-relevant angle (how does this affect our audience?), and script: acknowledge the trend -> brand perspective -> offer value -> soft CTA. Keep it 15-30s for maximum sharing. - News-style urgency: bold text, fast pacing, "BREAKING"/"TRENDING" visual hooks. Credible, authoritative voiceover. Minimal B-roll — focus on text and brand visuals. Must feel current and timely, not over-produced.
- Expand into: acknowledge the trend -> brand perspective -> value -> soft CTA. News-style urgency (BREAKING/TRENDING hooks), fast pacing, credible VO; 15-30s and shareable.
Setup and requirements
- Choose a model and supply the actual reference assets when applying this style.
Things to know
- Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
- Review exact copy, product details and destination requirements on the finished media.
Source licenses and model terms continue to apply. Check runtime availability before generation.
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