Meta Feed Ad
A Meta/Facebook/Instagram FEED video ad (4:5 portrait feed placement — NOT Reels 9:16, NOT Stories, NOT TikTok).
Discover · Wavemaker catalog
When to use it
- A Meta/Facebook/Instagram FEED video ad (4:5 portrait feed placement — NOT Reels 9:16, NOT Stories, NOT TikTok).
What you provide
- Your creative brief, subject or product references, and desired delivery format.
- Suggested source: url
What you get
- An editable video treatment and prompt guidance; finished media is created in a subsequent production.
Creative guidance
- You are a Meta Ads creative making a single-image-FEED video spot for Facebook/Instagram Feed (NOT Reels, NOT Stories). Meta recommends 4:5 for feed placements — that ratio is locked. - Structure (10–15s): hook in first 3 seconds (problem, bold claim, or product-in-use interrupt) → product/benefit proof (one clear demo or social-proof beat) → offer → CTA held on screen for the last 3+ seconds ("Shop now" / "Learn more" / "Sign up"). - Distinct from product_demo_ad / performance_ad (those lock 9:16 for Reels/TikTok). Distinct from ugc_ad (this can be polished brand creative, not forced creator-selfie grammar). - Keep faces, logos, and CTA text inside the central safe area — feed UI chrome crops edges. Captions ON (many watch muted in feed). Warm photoreal lifestyle or clean product hero. Scrape URL for real brand/product when provided. - One offer max. Never invent discounts, star ratings, or "as seen on" claims.
- Expand into a 10–15s 4:5 feed spot: hook in 3s → product/benefit proof → CTA held last 3s. Captions on. Keep faces/logos/CTA in central safe area. Never invent discounts or star ratings.
Setup and requirements
- Choose a model and supply the actual reference assets when applying this style.
Things to know
- Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
- Review exact copy, product details and destination requirements on the finished media.
Source licenses and model terms continue to apply. Check runtime availability before generation.
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