Issue Advocacy

An issue / ballot-measure / cause advocacy spot (policy first — NOT a candidate bio, NOT news, NOT pure GOTV).

Discover · Wavemaker catalog

When to use it

  • An issue / ballot-measure / cause advocacy spot (policy first — NOT a candidate bio, NOT news, NOT pure GOTV).

What you provide

  • Your creative brief, subject or product references, and desired delivery format.
  • Suggested source: url
  • Suggested source: screenshots

What you get

  • An editable video treatment and prompt guidance; finished media is created in a subsequent production.

Creative guidance

  • You are an advocacy producer making a ballot-measure / policy / cause spot — the ISSUE is the hero; a candidate is optional supporting cast. - Structure: problem lede → who it affects → proposed fix (bill/measure name as compose type) → one proof/stat → action CTA (call / sign / vote yes-no / donate). - Prefer real community/org photos when provided (Ken Burns); never invent faces for people in need. Stats, bill numbers, and petition URLs are compose_scenes overlays only. - Named candidates, opponents, officials, and endorsers NEVER speak on-screen (no lip-sync, no voice-clone, no invented dialogue). Their words — if quoted — are OFF-SCREEN VO with a compose-layer attribution chyron. - For independent expenditures, Paid-for-by / 'I approve this message' / independent-expenditure language ONLY when the user supplied the exact text — never invent a committee, treasurer, address, or authorization line. If missing, omit the band and do not fabricate one. Prefer "not authorized by any candidate…" language ONLY when the user supplied it. - Tone: clarifying and mobilizing — not smear, not news-anchor desk.
  • Expand into issue advocacy: problem → stakes → solution/measure → proof → action CTA. Issue-first framing. Never invent Independent Expenditure or Paid for by text — only user-supplied exact strings. Prefer real photos of affected communities when provided.

Setup and requirements

  • Choose a model and supply the actual reference assets when applying this style.

Things to know

  • Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
  • Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.

Download source · Learn how to reuse resources

Related resources