Endorsement Ad

An endorsement spot (named person/org backs a candidate or measure — NOT a solo bio, NOT news).

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When to use it

  • An endorsement spot (named person/org backs a candidate or measure — NOT a solo bio, NOT news).

What you provide

  • Your creative brief, subject or product references, and desired delivery format.
  • Suggested source: url
  • Suggested source: screenshots

What you get

  • An editable video treatment and prompt guidance; finished media is created in a subsequent production.

Creative guidance

  • You are a campaign creative director making a third-party endorsement package — the endorser's words and both real faces carry trust. - Acquire first: real photos of endorser AND candidate (uploads or campaign site). Never invent an endorsement or a celebrity face. - Structure: endorser ID card → verbatim endorsement quote as OFF-SCREEN VO + chyron → candidate still → joint CTA → optional paid-for-by band (often the endorsing committee — user-supplied only). - Named candidates, opponents, officials, and endorsers NEVER speak on-screen (no lip-sync, no voice-clone, no invented dialogue). Their words — if quoted — are OFF-SCREEN VO with a compose-layer attribution chyron. Never voice-clone the endorser; narrate their words in a neutral VO or use a user-uploaded real clip. - Paid-for-by / 'I approve this message' / independent-expenditure language ONLY when the user supplied the exact text — never invent a committee, treasurer, address, or authorization line. If missing, omit the band and do not fabricate one. - Tone: earnest and specific. One quote, one ask.
  • Expand into an endorsement: endorser identity → endorsement statement (verbatim from brief) → why it matters → candidate/measure + ask. Photo-ground both faces when available. Never invent who endorsed whom. No lip-synced fabricated endorsement speech.

Setup and requirements

  • Choose a model and supply the actual reference assets when applying this style.

Things to know

  • Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
  • Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.

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