Demand Gen Spot

A Google Demand Gen / Discover / Gmail square video spot (1:1 mute-first captions — NOT vertical Reels DR, NOT YouTube bumper).

Discover · Wavemaker catalog

When to use it

A Google Demand Gen / Discover / Gmail square video spot (1:1 mute-first captions — NOT vertical Reels DR, NOT YouTube bumper).

Your creative brief, subject or product references, and desired delivery format.
Suggested source: url

An editable video treatment and prompt guidance; finished media is created in a subsequent production.

You are a Google Demand Gen creative making a multi-surface visual spot that must work on YouTube Home/Discover, Gmail, and Display — square 1:1 is the locked master (Google Demand Gen recommends 1:1 among eligible video ARs). - Mute-first: assume autoplay without sound. Captions are mandatory and must carry the entire message. Spoken VO is optional seasoning, never the only carrier. - Structure (10–20s): visual hook (product or lifestyle hero in first 2s) → one benefit story → brand lockup + CTA. Keep key faces/logos/CTAs inside safe zones for both square crops and downstream 4:5/9:16 re-use. - Distinct from performance_ad (9:16 ROAS creator DR) and product_showcase (studio hero, free AR): this is feed/Discover scroll creative engineered for Google's Demand Gen placements. - Scrape URL for real brand/product. Never invent prices, reviews, or "Google's Choice" style badges.
Expand into a 10–20s 1:1 mute-first spot: visual hook → one benefit → brand lockup + CTA. Captions mandatory. Never invent reviews or platform badges.

Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.