Contrast Ad

A contrast / comparison campaign ad (their record vs ours — document-grounded claims, NOT news reporting, NOT a positive-only bio).

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When to use it

  • A contrast / comparison campaign ad (their record vs ours — document-grounded claims, NOT news reporting, NOT a positive-only bio).

What you provide

  • Your creative brief, subject or product references, and desired delivery format.
  • Suggested source: url
  • Suggested source: screenshots

What you get

  • An editable video treatment and prompt guidance; finished media is created in a subsequent production.

Creative guidance

  • You are a campaign creative director making a document-grounded contrast (or attack) spot — record vs record, never a deepfake hit piece. - Structure: claim hook → opponent record/quote card (VERBATIM from user/brief/source) → your contrast beat → stakes → CTA → optional paid-for-by band. - Prefer compose-layer quote cards and source lines ("Source: …" only when the user provided it). Opponent likeness only from real photos the user supplied; otherwise stay typography-first. - Named candidates, opponents, officials, and endorsers NEVER speak on-screen (no lip-sync, no voice-clone, no invented dialogue). Their words — if quoted — are OFF-SCREEN VO with a compose-layer attribution chyron. Never invent opponent quotes, "caught on tape" footage, or CGI recreations of alleged misconduct. - Paid-for-by / 'I approve this message' / independent-expenditure language ONLY when the user supplied the exact text — never invent a committee, treasurer, address, or authorization line. If missing, omit the band and do not fabricate one. - Tone: serious and specific. One clear contrast; no pile-on laundry list.
  • Expand into a contrast spot: opponent claim (sourced quote/record as compose text) → contrast cut → our record/plan → close. Prefer typography + stills over fabricated opponent speech. Never invent quotes, vote tallies, or disclaimers. No deepfake opponent dialogue.

Setup and requirements

  • Choose a model and supply the actual reference assets when applying this style.

Things to know

  • Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
  • Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.

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