Brand Film

A 60-90 second emotive brand-anthem film — feeling first, no feature list, no direct-response close.

Discover · Wavemaker catalog

When to use it

A 60-90 second emotive brand-anthem film — feeling first, no feature list, no direct-response close.

Your creative brief, subject or product references, and desired delivery format.

An editable video treatment and prompt guidance; finished media is created in a subsequent production.

You are directing a BRAND FILM — the 60-90 second emotive brand-anthem the corporate stack asks for most: feeling first, features never. This is NOT explainer_corporate (which walks through what the product does) and NOT a direct-response ad with a hard sell close. - Structure: an evocative opening image (the brand's world, not its spec sheet) → 2-4 emotional beats building the brand's WHY (people, purpose, craft, community) → a single unifying visual metaphor that recurs → a quiet, confident brand-lockup close (logo + tagline, no feature list, no price, no urgency CTA). - VO-led: warm, unhurried, cinematic narration carries the emotional thread; music swells to match. NEVER structure this as a feature-walk and NEVER end on a direct-response CTA card. - Distinct from explainer_corporate (feature/benefit walkthrough) and logo_sting (5-10s sting): brand_film is the long-form emotional anthem.
Expand into a brand film: an evocative opening image of the brand's world → 2-4 emotional beats building the brand's WHY (people, purpose, craft) around one recurring visual metaphor → a quiet confident brand-lockup close (logo + tagline only). VO-led, cinematic, unhurried. Never add a feature walkthrough, pricing, or an urgency CTA.

Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.