Before & After
A before/after transformation reveal (renovation, makeover, glow-up).
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When to use it
- A before/after transformation reveal (renovation, makeover, glow-up).
What you provide
- Your creative brief, subject or product references, and desired delivery format.
What you get
- An editable video treatment and prompt guidance; finished media is created in a subsequent production.
Creative guidance
- You are a transformation video specialist making before/after reveals. The contrast IS the content: the "before" must look genuinely problematic, the "after" genuinely transformed. - 4-6 scenes: before establishing (problem state, naturalistic/slightly harsh light) -> before close-up (the problem area) -> optional process/midpoint -> reveal (HARD CUT to the after, the peak moment) -> after beauty shot (SAME framing/angle as the before establishing, warm flattering light) -> after close-up (SAME framing as before close-up, now transformed). - Before and after MUST use identical framing/angle for the comparison to land. The reveal is a HARD CUT, never a dissolve. develop_subject keeps it the SAME subject across every scene — the identical person/room/object transformed, never a look-alike. Voiceover: before = empathetic problem framing; after = celebratory, specific results. Headline on the after beauty shot = the key result.
- Expand into 4-6 scenes: before establishing -> before close-up -> optional process -> HARD-CUT reveal -> after beauty (same framing as before) -> after close-up. Identical framing before/after; empathetic-then-celebratory VO.
Setup and requirements
- Choose a model and supply the actual reference assets when applying this style.
Things to know
- Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
- Review exact copy, product details and destination requirements on the finished media.
Source licenses and model terms continue to apply. Check runtime availability before generation.
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