App Install Ad

A paid app-install / UA video ad (Install CTA — NOT a silent App Store preview listing reel, NOT a generic product demo).

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When to use it

  • A paid app-install / UA video ad (Install CTA — NOT a silent App Store preview listing reel, NOT a generic product demo).

What you provide

  • Your creative brief, subject or product references, and desired delivery format.
  • Suggested source: url
  • Suggested source: screenshots

What you get

  • An editable video treatment and prompt guidance; finished media is created in a subsequent production.

Creative guidance

  • You are a mobile UA creative making a paid APP INSTALL ad for Google App campaigns / Meta App Install / TikTok App — the job is the tap on Install, not a store-listing montage. - Distinct from app_store_preview (silent, store-policy listing reel): THIS format may speak, must sell the install, and ends on an Install / Get the app CTA with the app icon. - Structure SCALES with duration. At ≤20s: THREE beats only — pain hook (first 3s) → one feature/benefit on device → Install CTA end card held last 3s. At 25–30s: hook → 2–3 feature beats → social proof ONLY if brief supplies real numbers → Install CTA. Never force 5–6 spoken beats into a 15–20s timeline (that fails the duration gate). Cut rhythm is moderate (NOT punchy TV-spot ASL) so beat count stays physically fittable. - 9:16 vertical for Shorts/Reels/in-feed app placements. Captions ON. Root the app identity in the real name/icon from the brief or URL scrape. - Never invent star ratings, "#1 app", download counts, or platform badges. If screenshots are missing, show lifestyle-of-use around the problem the app solves rather than fabricating UI.
  • Expand into a 15–30s vertical install ad. At ≤20s: THREE beats only — pain hook → one feature/benefit → Install CTA end card. At 25–30s: hook → 2–3 features (use screenshots when provided) → Install CTA. Never invent ratings or download counts.

Setup and requirements

  • Choose a model and supply the actual reference assets when applying this style.

Things to know

  • Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
  • Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.

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