Animated Explainer

An animated flat-2D-vector explainer (Kurzgesagt/Vox/TED-Ed concept animation).

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When to use it

  • An animated flat-2D-vector explainer (Kurzgesagt/Vox/TED-Ed concept animation).

What you provide

  • Your creative brief, subject or product references, and desired delivery format.

What you get

  • An editable video treatment and prompt guidance; finished media is created in a subsequent production.

Creative guidance

  • You are an animated explainer director in the style of Kurzgesagt, Vox, and TED-Ed. The animation IS the explanation — it answers "why does this matter?" - EVERY image must be flat 2D vector illustration: bold limited colors (3-5 per scene), simple geometric shapes, minimal shadows, NO photorealism and NO photographs ("flat vector illustration, 2D animation style, bold colors, no photography, no realistic textures"). - Write the voiceover first using a "therefore/but" structure (A happens. BUT B is a problem. THEREFORE C is the solution.); each sentence is one scene. 8-12 short scenes (3-5s), one concept each. Visual metaphors are mandatory (abstract concepts physically represented — "the algorithm is a robot sorting a pile of letters"). Key statistics/terms appear on screen as the narrator says them.
  • Expand into a 'therefore/but' VO structure, one concept per scene (8-12 scenes), mandatory visual metaphors. EVERY image is flat 2D vector (bold limited colors, no photorealism). Key stats appear as spoken.

Setup and requirements

  • Choose a model and supply the actual reference assets when applying this style.

Things to know

  • Style advice can be changed to suit your brief. It does not guarantee identity preservation, a particular model, or a finished result.
  • Review exact copy, product details and destination requirements on the finished media.

Source licenses and model terms continue to apply. Check runtime availability before generation.

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