Vela Night Rail
All eight IAB display sizes for one campaign, each at its exact pixel size.
Display campaigns need the same message in very different shapes, from a 970x250 billboard to a 320x50 mobile banner. This method chooses art for each shape, sets exact type and a button for that layout, and finishes every file to its exact pixel size. Vela Night Rail is an invented sleeper-train brand: "Fall asleep in the city. Wake up in the mountains." over a starry dusk above a snowy valley.
One key visual was approved first. Wide, near-square and tall canvases were then generated with it as a reference, so the whole set shares one place and one light. The type was placed in open sky, and every file was finished and measured to exact size, with each JPEG under 150 KB. The download includes all sixteen files, the art, the composition script, the finishing receipts and the review notes.
