Two Steps to Softer Hands
A 15-second vertical how-to ad: a creator introduces a real hand balm, two hands-only steps, a result close-up and an end card.
A tutorial ad teaches one small routine: a quick intro to camera, then the hands do the steps while the voice counts them off, then a satisfied close. It works for anything with a ritual, such as skincare, coffee or a gadget. Two Steps to Softer Hands shows an invented creator using the real Aesop Resurrection hand balm.
To make your own, give the product photo, the creator and the steps. Wavemaker creates the creator and the counter set, records each line, animates the intro and close as speaking shots and the steps as hands-only shots, and finishes it with captions and an end card. The download contains the method plan, the executed graphs, the brief, the composition and the review evidence.