One Squeeze Commute

An eight-second talking-head ad from the driver's seat: one line about a real hand balm, held up to camera, then an end card.

A showcase set puts one believable person in one everyday place and lets them hold the product up and say why it lives there. The car seat version suits anything kept within reach on a drive. One Squeeze Commute shows an invented driver with the real Aesop Resurrection hand balm.

To make your own, give the product photo, the person and the line. Wavemaker creates a character reference and the car plate, records the line, animates one take with the line bound to the mouth and finishes it with captions and an end card. The download contains the method plan, the executed graphs, the brief, the composition and the review evidence.

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