The fastest way to your first ad set is now a single paste. On Discover home, tap the Ads from a URL chip to open the form (or tap the “An ad set from your website” starter in a fresh chat) and we do the rest: we research the site — brand voice, palette, products, key pages — save a reusable brand kit from what we find, and queue a mixed-format image ad battery: square, story, and landscape, two variants each. Leave the video toggle on and a UGC-style creator video ad queues alongside.
Site research costs 10 credits (refunded if the research fails), and each ad bills as it renders — the panel tells you both up front. Your brand kit is saved to your workspace, so every future ad from that site reuses the same logo, palette, and voice automatically. Everything lands in your Library as it finishes.
API users get the same door: POST /url-to-ad with a product URL returns the research id, the saved brand kit, and both run groups.